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I never imagine before that it would happened. From most complete athlete and family man to party beast with a poor taste for cocktail waitresses, golfer Tiger Woods completely shocked the world when his dark and seedy side was revealed.

The 34 year-old married to a beautiful former model, Elin Nordegren, apparently kept a double life of a sex addict, who would do absolutely anything and anyone for another fix, in conflict with the image of the perfect man.

Since Tiger Woods’ bad publicity came to light, sponsors have yanked advertisements featuring Tiger Woods.

Today, AT&T made an announcement that it is terminating their endorsement deal with the scandalous Tiger Woods, even though the contract was supposed to be for several years.

Tiger Woods continues to lose major endorsements and AT&T is the latest. Other companies that have nixed their deals with Woods include Accenture, and Gilette. Other companies such as Pepsi, Nike, and Electronic Arts have stayed quiet or said they are sticking with the shamed golf pro.

Woods’ sex scandal and decision to leave golf has cost him close to $12 billion.